What is whole body cryotherapy exactly? While most in the fashion industry are obsessed with the latest trends, there is a new health treatment now available in the United States (and abroad for that matter) that is gaining the attention of today’s fashion industry. The simple answer is that Whole Body Cryotherapy is a 3 minute session where your body is exposed to vaporised liquid nitrogen that will run all over the surface of your skin. The body will initiate a physiological response that you are freezing and being to draw blood into your core, causing the blood to draw from your extremities, which causes your body to pump additional oxygen and nutrients into your blood. At the end of the session, the body will circulate freshly oxygenated blood throughout the rest of your body.

Why are models looking into this whole body cryotherapy treatment? For starters, the benefits are quite plentiful. Most models have very strenuous exercise routines. One of the benefits of whole body cryotherapy is that it helps the body recover more quickly from exercise and fatigue – a great plus for a model on the go, who has to maintain a morning workout and run to their busy schedule of the day. The therapy also helps halt the inflammatory process in the body, therefore muscle strains or any injuries heal much faster and with regular use, the therapy can clear chronic inflammation. This is a wonderful plus for models dealing with issues being on their feet all day, runway or long photo shoots.

Another great benefit is the reduction of fine lines and wrinkles. What model (or non-model) for that matter, wouldn’t enjoy this benefit? The oxygenated blood that is pumped back through your system boosts collagen production to not only help the aforementioned, but also helps reduce cellulite, while tightening up the skin. Last but not least, whole body cryotherapy will help your body burn calories. This is great for those model mornings, no matter how disciplined they are, if you have to skip exercise that day, your body actually burns 400-800 calories per session due to your body fighting to heat back up to its normal temperature. There are many additional benefits including reduced jet lag which is also key for International models on the run, and this is due to improved hormone regulation. This is also accompanied by improved mood and stress reduction. This is key for any model because, despite public perception, modelling is quite stressful. Imagine having to look your best at all times, exhibiting confidence on a runway and keeping a tight healthy workout regimen.

The many additional benefits include improved mood and reduced anxiety. This is the direct result from the endorphin rush that participants experience during the treatment. While fairly new in the United States, there is one clinic that has opened here with more to come, five in UAE and one in Lebanon.

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