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Thought cryotherapy was just for athletes? Think again. Celebrities love cryotherapy and it’s not because they’re working out. Cryotherapy is so beneficial for wellbeing that celebrities have been flocking to their nearest cryotherapy facilities to try out the treatment for themselves. Kate Moss, Jessica Alba, Demi Moore, Jennifer Aniston are just a few of the many celebrities who use cryotherapy on a regular basis. Celebrities are always looking for the next best thing when it comes to health and beauty so naturally they love the most innovative treatment to take the beauty industry by storm: cryotherapy. While cryotherapy has innumerable health benefits it’s beauty benefits are just as vast as well.

What is Whole Body CRYOtherapy exactly? While most in the fashion industry are obsessed with the latest trends, there is a new health treatment now available in the United States (and abroad for that matter) that is gaining the attention of today’s fashion industry. The simple answer is that Whole Body CRYOtherapy is a 3 minute session where your body is exposed to vaporised liquid nitrogen that will run all over the surface of your skin. The body will initiate a physiological response that you are freezing and begin to draw blood into your core, causing the blood to draw from your extremities, which causes your body to pump additional oxygen and nutrients into your blood. At the end of the session, the body will circulate freshly oxygenated blood throughout the rest of your body.

All athletes sustain injuries at some point, from professional sports people to fitness enthusiasts to people who just play sport to relax. These injuries are often treated with ice to reduce inflammation and relieve pain. In the most basic terms, this is the science that cryotherapy uses and a reason why this particular treatment is so popular among professional and amateur athletes. Here’s how cryotherapy helps with pain management and pain relief.

Cryotherapy is a treatment which continues to rapidly gain popularity. Its emotional, physiological and cosmetic benefits have made it popular among professional athletes, celebrities and wellness-conscious individuals over the years. Although the practice of using the extreme cold as a treatment dates back to 2500 BC with the Ancient Romans, Greeks and Egyptians, cryotherapy is still going strong to this day.

The beauty and health industry are always claiming they’ve found the next big thing; a miracle cream, an age defying treatment, or a revolutionary product. It’s easy to brush off most of these claims as exaggerations because of the frequency with which they’re made. Given this pattern, we’ve realized that many of the assertions being made by CRYO could be being questioned as well. After all, if you haven’t tried the treatment it’s difficult to gauge how effective the results actually are. There’s one key factor that sets CRYOtherapy apart from other treatments and it’s the fact that it’s entirely natural. Bodies have a tendency to react in different ways to different chemically formulated products but natural, organic methods leave very little room for variation.