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Thought Cryotherapy was just for athletes and sports recovery? Think again! Hollywood celebrities are falling in love with Cryotherapy’s innovative treatment for its beneficial wellbeing and beauty results. Hollywood celebrities including Kate Moss, Jessica Alba, Demi Moore and Jennifer Aniston are flocking to their nearest Cryotherapy facilities to try out the treatment for themselves. While Cryotherapy has innumerable health benefits it’s beauty benefits are just as vast and is taking the beauty industry by storm!

Once in a generation an athlete comes along who resets the definition of success and sets the bar higher for everyone who follows behind him. In the past few weeks, Jamie Vardy has emerged as one of these athletes after scoring 10 goals in 10 games as a striker for Leicester City. Prior to Vardy’s incredible performance, Leicester City was team not exactly known for its performance. In fact, it was swept under the rug by most as a team that was considered nothing out of the ordinary. This all changed with Vardy’s incredible goal streak. When interviewed to see what the strategies behind his record breaking performance was, Vardy responded with two things – studying his opponent’s weaknesses and CRYOtherapy.

From helping reduce swelling and muscle soreness to boosting blood flow to the tissues, sports cryotherapy is something that’s becoming increasingly popular among athletes, celebrities and health and fitness enthusiasts alike. But how exactly does this form of sub-zero therapy work and how does it help your body? We’ll cover how cryotherapy works, its benefits and how it can take your fitness to the next level.

What is Whole Body CRYOtherapy exactly? While most in the fashion industry are obsessed with the latest trends, there is a new health treatment now available in the United States (and abroad for that matter) that is gaining the attention of today’s fashion industry. The simple answer is that Whole Body CRYOtherapy is a 3 minute session where your body is exposed to vaporised liquid nitrogen that will run all over the surface of your skin. The body will initiate a physiological response that you are freezing and begin to draw blood into your core, causing the blood to draw from your extremities, which causes your body to pump additional oxygen and nutrients into your blood. At the end of the session, the body will circulate freshly oxygenated blood throughout the rest of your body.